Digital Pharma Europe 2016

The 7th Annual Digital Pharma Europe Conference Is the Leading Educational Platform for the Entire European Life Sciences Community. Ask Yourself: "What Exactly Will I Learn?"

Conference attendees leave this event with the knowledge needed to:

- Bridge the gap between data-driven marketing and truly integrated multichannel marketing, helping marketers evolve toward being more quantitative
- Analyse alternative views of cross-channel marketing versus multichannel marketing to determine REAL KPI
- Develop programmes to work with business change management processes, with a particular focus on how to align annual brand plans with digital channels and how this interacts with traditional sales channels. Find techniques to enrich sales channels
- Improve the visibility of data for sales reps and evaluate true contact points outside of traditional CLM
- Develop best practices across business units, applying the appropriate bespoke nature of CRM and measurement techniques
- Appraise the use of digital sales aids: how to successfully collect and aggregate data from reps, and utilise reps as facilitators across channels
- Leverage user-generated content to develop innovative and engaging marketing content for your customers
- Discern how the new Apple Healthbook will impact interfacing and the development of advanced health apps
- Discuss how the new FDA social media guidance can be interpreted for forward-thinking marketers and how it impacts global marketing strategies
- Understand how to effectively integrate and utilise predictive analytics techniques and predictive modeling
- Define core competencies and a company road map for digital transformation in line with your specific organisational business objectives:
- Improving the digital foundation and your customers' experiences
- Expanding core processes and tools for digital services
- Defining capabilities and setting the standard for a world-class digital function